In his article in Psychological Science (2012), “InnovationRelies on the Obscure: A Key to Overcoming the Classic Problem of FunctionalFixedness” Tony McCaffrey makes the following argument:
“A recent analysis of real-world problems that led to
historic inventions and insight problems that are used in psychology
experiments suggests that during innovative problem solving, individuals
discover at least one infrequently noticed or new (i.e., obscure) feature of
the problem that can be used to reach a solution. This observation suggests
that research uncovering aspects of the human semantic, perceptual, and motor
systems that inhibit the noticing of obscure features would enable researchers
to identify effective techniques to overcome those obstacles. As a critical
step in this research program, this study showed that the generic-parts
technique can help people unearth the types of obscure features that can be
used to overcome functional fixedness, which is a classic inhibitor to problem
solving. Subjects trained on this technique solved on average 67% more problems
than a control group did. By devising techniques that facilitate the noticing
of obscure features in order to overcome impediments to problem solving (e.g.,
design fixation), researchers can systematically create a tool kit of
innovation-enhancing techniques.”
One example he gives is of what he calls the “two-rings” problem;
a variation of the Candle Problem devised by Gestalt Psychologist Karl Dunker (1945). A subject is given the
problem of fastening two metal rings together and supplied with two heavy
rings, a candle, match, and a 2” steel cube. The match is a red herring in the
assemblage because it points toward the wrong way to solve the problem through
lighting the candle and melting the wax. The wax will not be strong enough to
bond the rings. Instead, the solution is reached by recognising that the candle
is comprised of a string and wax. On realising this, the cube can be used to
scrape away the candle wax and the string used to tie the rings together.
McCaffrey’s strategy, then, is what he calls the “Generic Parts
Technique” GPT. This involves thinking about an object independently from its
normal use. To help in this he proposes concentrating on 4 aspects to an object
which he claims are normally overlooked: (i) Parts (ii) Material (iii) Shape
(iv) Size. Hence, by focusing on the generic and abstract features of objects participants
are helped in finding their “obscure” elements. This helps in thinking
creatively about how they may function in unusual ways.
The paper is clearly situated within the discourse of Cognitive
Psychology and draws on the history of the problem of “Functional Fixedness” in
Gestalt Psychology. Hence, it is couched in the vocabularies of:
problem-solving; innovation; solutions and suchlike. However, the paper can be
subjected to a version of the Generic Parts Technique itself and the
implications of it rethought in aesthetic and philosophical terms.
The key to this lies in how McCaffrey identifies the
inhibiting aspects of the normal functioning of the “human semantic, perceptual
and motor systems.” It’s not too much of a step to move to recast these systems
in the phenomenological vocabulary of intentional horizons. Then, the challenge
to functional fixedness through a search for obscurity becomes an exercise in
thinking outside of the “Natural Attitude” so familiar to Phenomenology.
Further, it seems that treating objects as “obscure” is
precisely what artists and philosophers must do.On the one had they might look at an object in terms of the medium through which they are re-presenting it – be that painting, or philosophical reflection. This is how Merleau-Ponty reads Cezanne’s paintings. Hence both the apple on a table and its painted counterpart become an interplay of its generic parts: parts, material, shape and size.
On the other both artists and philosophers will search out
those often hidden metaphorical elements of things which are all too often
overlooked. They are looking for the same thing as McCaffrey’s innovators, that
is, to “create function free descriptions for each part” of objects and imagine
new ways in which objects can be not useful; and discovered to be newly
obscure.
And, to reiterate, the implications of this will extend
beyond training ourselves in innovative approaches to solving discrete
problems. Objects offer the potential to irritate social systems when they are
allowed to drift free from their normal functional fixedness.